Sweet Root Village Hoopla 2024 – Peach Fuzz Pantone Edition

As we reflect on the vibrant energy and creative spirit of Sweet Root Village’s annual Hoopla event, we can’t help but feel inspired by the celebration of women entrepreneurship, especially as we mark International Women’s Day today. This gathering wasn’t just about floral arrangements and design; it was a testament to the power of creativity, community, and women-owned businesses coming together to uplift and inspire. Sweet Root Village, a flourishing floral design company founded and led by women, hosted its annual Hoopla event this week. Nestled amidst blooming gardens and whimsical floral arrangements, the event was a kaleidoscope of colors, scents, and artistic expressions.

The event kicked off with a warm welcome from the founders of Sweet Root Village, Lauren and Rachel. Their passion for floral design and dedication to creating unique, personalized arrangements for weddings and events were palpable. As Lauren and Rachel shared their journey, it was evident that this was not just an event but a celebration of love for flowers and the art of floral design.

Under the expert guidance of the Sweet Root team, we got to unlock the secrets of bouquet making – from selecting the freshest blooms to mastering the art of arrangement and balance. Each of us brought our visions to life, experimenting with different combinations and techniques to craft one-of-a-kind bouquets. From rustic-chic to timeless elegance, the diversity of styles reflected the boundless creativity of all planners.

Vendors

Photography: Ali Valdez for Nikki Daskalakis

Florist and Event Hosts: Sweet Root Village

Production and Rentals: Social Supply Design + Decor

Valet: MJ Valet